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Retail

Susie's Jewelry Repair.

A Houston jewelry repair shop losing leads through inconsistent follow-up. We built an automated capture and nurture system that tripled inbound conversions.

Engagement
2 weeks
3x
Lead conversion
Owner
Full code
0 hrs
Manual lead entry
94%
Follow-up rate
30 min
Setup time

The Situation

Susie's Jewelry Repair was a busy Houston shop where leads arrived through three channels - website forms, phone calls, and foot traffic. But there was no system connecting them. A voicemail from yesterday sat unheard. A web inquiry from three days ago never got a response. Walk-in customers received a hand-written repair quote that was never followed up. The owner was doing it all by memory and running out of time.

The Constraint

Susie knew she was losing business. She could feel it. But she is a jeweler, not a marketer. Every CRM she tried was built for enterprise sales teams with features she would never use and pricing that assumed a full-time person to manage it. She needed something that worked like a jeweler, not like a SaaS dashboard.

What We Built

A lead management system that unifies website forms, phone calls, and walk-in data into one real-time dashboard. When a lead enters, it automatically sends SMS follow-ups at 1 hour, 24 hours, and 72 hours. Walk-in customers receive their repair quote by text within minutes of leaving the shop. The system connects to Google Calendar so booking confirmations happen automatically.

The Outcome

Lead follow-up dropped from 2-5 days to under 30 seconds. Follow-up rate went from approximately 45% to 94%. Inbound conversions tripled. The ROI section below captures the financials.

The Difference

BeforeManual Process
Lead Follow-up Time
2-5 days
  • Leads scattered across voicemail, text messages, and paper notes
  • No systematic follow-up: responses were "whenever I get to it"
  • Walk-in customers with repair quotes never contacted again
  • Estimated 55% lead loss rate from inconsistent response
AfterAI-Powered
Lead Follow-up Time
< 30 sec
  • All channels funnel into one unified lead dashboard in real time
  • Auto-follow-up via SMS at 1hr, 24hr, and 72hr intervals
  • Walk-in leads get texted their repair quote within minutes
  • 94% follow-up rate: 3x conversion from pre-system baseline

What They Do Now

Susie checks her dashboard once a day instead of juggling three channels by memory. She focuses on the bench: repairs, custom work, and client relationships. The system handles follow-up, reminders, and booking confirmations.

"I went from losing leads to having a system that works even when I am not in the shop. SanLuis AI transformed how we run our business."

Susie Castellano, Owner

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